The Boundary

A few weeks ago I relaunched my Etsy shop, to showcase my new linocut prints of vintage cars. I decided after much deliberation to change the name of the shop from the rather prosaic Stewart's Shop to The Boundary.

Usually when naming things, I prefer something straightforward and descriptive, hence my earlier shop name. However, having decided that I wanted to brand my shop in a way that made it distinct from my fine art, clearly something different had to happen.

I settled on The Boundary because, to begin with, it is simply where I live: on the old boundary between Leith and Edinburgh. (For a long time these were separate towns, however as Edinburgh grew to a prosperous city after the Second World War, it swallowed up many surrounding communities.) Of course my physical location is not particularly relevant to an online shop, yet The Boundary handily also described something of what I do. Given that I create what some might call fine art as well as craft art, it does rather seem that standing with feet in both camps I am on a boundary.

With two reasons, then, and the fact that I like how the words The Boundary look, I settled on the name. Next, I'll need to try to generate some attention for my spanking new shop. That, however, is entirely another story…